A Morning of Travel, An Evening of Protest

Nov/20 By

What I learned from the International Travel Show

Telemedicine a Saving Grace — Unless You’re Poor or Don’t Speak English

Oct/20 By

by Marcia Simon, APR note – a version of this story first appeared in Strategic Health Care Marketing. Telemedicine came to the rescue when COVID-19 first rattled the capacity and

Equity, Diversity, Inclusion: Easier Said Than Done?

Jul/1 By

by Marcia Simon, APR This article originally appeared in Strategic Health Care Marketing. It’s complicated. That’s the status for Diversion, Inclusion and Health equity initiatives across America. It sounds easy enough

Get Your Physicians Engaged on Social Media

Apr/23 By

by Marcia Simon, APR (Note: A version of this article was first published in Strategic Health Care Marketing.) Most hospital marketing teams don’t know how active their doctors are on

Virtual Voice Assistants Do What Websites Can’t

Nov/26 By

by Marcia Simon, APR (Note: A version of this article was first published in Strategic Health Care Marketing.) “Alexa, what is rotator cuff tendinitis?” “Alexa, where’s the nearest urgent care

Want to Engage Physicians? Listen to Them

Nov/23 By

by Marcia Simon, APR Note: a version of this post originally appeared in Strategic Health Care Marketing. The communication team at any hospital or health network works hard to produce

Telemedicine – When Patients Make the Call

Oct/4 By

by Marcia Simon, APR Note: a version of this post originally appeared in Strategic Health Care Marketing. Consumers want faster access to health care, providers want to improve the patient

Telemedicine – Bringing Medical Specialists to a Neighborhood Near You

Oct/2 By

by Marcia Simon, APR Note: a version of this post originally appeared in Strategic Health Care Marketing. Gundersen Health System is rooted in a main hospital campus in La Crosse,

From Palate to Palette – The Artistry of Jacques Pépin

Sep/30 By

It was a pleasure facilitating this article in OLife, the magazine of Oceania Cruises. Successful collaboration between clients and business partners is one of the joys of public relations. And

Great Coffee and Community Spirit at Julie’s Cup of Joe

Sep/13 By

by Marcia Simon, APR It’s been just over one year since Julie and Joe Campbell opened Julie’s Cup of Joe, on Route 1 in Westbrook, Connecticut. In addition to hot,