Virtual Voice Assistants Do What Websites Can’t

Nov/26 By

by Marcia Simon, APR (Note: A version of this article was first published in Strategic Health Care Marketing.) “Alexa, what is rotator cuff tendinitis?” “Alexa, where’s the nearest urgent care

Want to Engage Physicians? Listen to Them

Nov/23 By

by Marcia Simon, APR Note: a version of this post originally appeared in Strategic Health Care Marketing. The communication team at any hospital or health network works hard to produce

Telemedicine – When Patients Make the Call

Oct/4 By

by Marcia Simon, APR Note: a version of this post originally appeared in Strategic Health Care Marketing. Consumers want faster access to health care, providers want to improve the patient

Telemedicine – Bringing Medical Specialists to a Neighborhood Near You

Oct/2 By

by Marcia Simon, APR Note: a version of this post originally appeared in Strategic Health Care Marketing. Gundersen Health System is rooted in a main hospital campus in La Crosse,

From Palate to Palette – The Artistry of Jacques Pépin

Sep/30 By

It was a pleasure facilitating this article in OLife, the magazine of Oceania Cruises. Successful collaboration between clients and business partners is one of the joys of public relations. And

Great Coffee and Community Spirit at Julie’s Cup of Joe

Sep/13 By

by Marcia Simon, APR It’s been just over one year since Julie and Joe Campbell opened Julie’s Cup of Joe, on Route 1 in Westbrook, Connecticut. In addition to hot,

Halo Energy Begins Manufacturing Shrouded Micro Wind Turbines – Telecom industry is first to adopt the compact, high-efficiency HALO-6.0

Mar/18 By

March 11, 2019 (Wellesley, MA) – Halo Energy, LLC, a micro wind turbine manufacturer, is now in production of its innovative, high-efficiency shrouded wind turbines, with their first 10 commercial

Friendly Group Travel Extends Travel Opportunities

Sep/10 By

Media Contact: Marcia Simon, APR, CTA, marcia@mseusa.com, +1 860-395-7244 Sep 10, 2018 (WESTBROOK, CT USA)  – Friendly Group Travel has launched. The new Westbrook-based travel agency shares a positive view of life

The Next Big Merger – Public Relations and Marketing

Sep/7 By

by Marcia Simon, APR You could call it a collision course – or a logical evolution of the Public Relations (PR) trade, which has always been misunderstood to varying degrees.

In Defense of Another Vacation

Jul/9 By

by Marcia Simon, APR, CTA Vacation helps you regain energy, think more clearly, shed stress, restore a positive attitude and put life into perspective. This all leads to motivation to